Midea Group (美的集团)

Company Overview

Midea is the kind of name that shows up in almost every sourcing conversation about large appliances. The group started in 1968 in Guangdong as a small producer of bottle caps and electric fans, and over five decades grew into one of the biggest home appliance manufacturers in the world. Its headquarters sit in Beijiao, Shunde District, Foshan — the same Pearl River Delta cluster that produced a whole generation of white-goods and small-appliance factories. Midea Group was listed on the Shenzhen Stock Exchange as a whole entity in 2013 under ticker 000333.SZ.

For buyers, the useful way to think about Midea is as a portfolio, not a single factory. The group runs separate business divisions for air treatment (residential and commercial air conditioning), refrigeration, laundry, large and small kitchen appliances, water appliances, floor care and lighting, plus an HVAC business and an industrial automation arm built around robotics. That structure matters: when you enquire about a product line, you are usually talking to one division with its own commercial terms, MOQs and lead times — not a single central sales desk.

Main Products

Air treatment: residential split systems, multi-split, ducted and commercial HVAC, plus inverter compressors supplied to other brands.
Refrigeration: refrigerators, freezers, wine coolers and commercial refrigeration.
Laundry: front-load and top-load washing machines, dryers, washer-dryer combos.
Kitchen and cooking: ovens, cooktops, hoods, microwave ovens, dishwashers and small kitchen appliances.
Small domestic appliances: water heaters, air care, vacuum cleaning and floor care.
Components and automation: compressors, motors and robotics through the group's industrial technology business.

Midea is unusual in that it is both an OBM house (its own brands sold in over 200 countries) and a large OEM/ODM supplier to Western retailers and brands. If you are sourcing to your own label, the practical question is whether your category is one the relevant division actively takes OEM work in — air treatment and small appliances generally are; flagship branded lines sometimes are not.

Certifications and Compliance

Appliance buyers live and die by certification. Midea products destined for the EU typically carry CE marking with the relevant directives, and configurations for North America are built to UL/ETL and DOE/FTC energy-label requirements. Because certifications are issued per model and per factory, always ask for the test reports tied to the exact SKU and production site you are buying — a certificate for a sibling model is not evidence for yours.

Key Facts

Founded: 1968, Guangdong, China.
Headquarters: Midea Headquarters Building, No. 6 Midea Avenue, Beijiao Town, Shunde District, Foshan, Guangdong.
Listing: Shenzhen Stock Exchange, 000333.SZ (group listed as a whole in 2013).
Scale: products sold in 200+ countries and regions; one of the world's largest appliance portfolios by volume.
Business mix: own-brand (OBM), private label OEM/ODM, component supply and industrial automation.
Buyer note: divisions operate semi-independently on pricing, MOQ and lead time.

Contact and Official Channels

Midea's global site is the safest starting point for corporate and product information, and the group routes commercial enquiries through regional offices. Verify current contact details, authorised distributors and product specs directly with the official site, as channel structures change: midea.com/global.

A closing note for importers: because Midea is frequently copied and its brand name is used by unauthorised traders, confirm you are dealing with a factory or an appointed channel before wiring any deposit. Requests to pay a personal account, or prices that sit far below the category norm, are the usual warning signs.