Guangdong Gaoxiang Ceramics (GOXEA)
Company Overview
Guangdong Gaoxiang Ceramics Industrial Co., Ltd. (广东高翔陶瓷实业有限公司), known in export markets under the GOXEA brand, is a Foshan-area sanitary ware manufacturer established in 2000. Unlike the brand-led Foshan sanitary ware companies that dominate the domestic retail channel, Gaoxiang/GOXEA has been built around export from the start, and its own description of the business says so plainly: ceramic toilets, wash basins and public bathroom products, OEM and ODM for brand owners abroad, with long-term relationships with established sanitary ware brands in Europe, America, the Middle East and Africa as the core of the business.
The plant footprint is 60,000 square metres, and the company states it operates its own porcelain clay (body) plant and its own mould workshop on site, plus tunnel kilns and computer-controlled kilns. Stated output is more than 4 million pieces a year and more than 100 export containers per month. Those are supplier-reported figures and I haven't independently verified them, but the numbers are internally consistent with a mid-to-large Foshan sanitary ceramics operation, and the vertical control over clay body and moulds is the detail worth paying attention to.
Main Products
- Ceramic toilets — two-piece and one-piece WCs, siphon and wash-down trapways, including public/commercial-grade pans
- Wash basins — pedestal, wall-hung, countertop and under-counter
- Public bathroom products — urinals, squat pans and commercial sanitary ware aimed at the Middle East, Africa and public-infrastructure tenders
- OEM and ODM programmes for overseas sanitary ware brands, including mould development
Notice what isn't on the list: no bathroom furniture, no faucets, no shower enclosures. This is a ceramics specialist, not a full-bathroom packager. If you need a coherent package across ceramics, metalware and furniture, you'll be buying the ceramic core from a factory like this one and coordinating the rest separately — which is often better for price and worse for supplier count.
Why the In-House Clay Plant Matters
Most buyers shopping sanitary ware price themselves into trouble on glaze and body rather than on shape. Two WCs that look identical in a showroom can differ in water absorption, in glaze adhesion over the fired body and in whether the vitreous body is dense enough that the pan doesn't weep moisture over a decade. The clay body is where that is decided, and a factory that blends and prepares its own body has more control over batch consistency than one buying pre-mixed body from a third party. That's the strongest argument for this kind of supplier, and it's the first thing I'd verify on a factory visit: walk the body-preparation line and ask for absorption test data from the last three production months, not last year.
Same logic for the mould workshop. Mould life and mould maintenance determine whether your 40th container matches your first. Ask how many casting cycles they run on a mould before replacement, and whether they keep the plaster moulds for your SKU in a registered location for repeat orders.
Certifications
The company's export web presence does not publish a certificate list, which is common among Chinese factories that sell OEM to brand owners — in those relationships, the certificate is usually held and filed by the buyer's brand or their notified body, not by the factory. For an own-brand purchase you need to establish this directly: which standards apply (EN 997 / EN 14055 for EU cisterns, ASME A112.19.2 / CSA B45.1 for North America, WaterMark / AS 1172 for Australia), and whether the test reports exist with the exact models in them, and in whose name they were issued. Water-saving claims in particular should have a certificate behind them, not a catalogue badge.
Key Facts
- Legal name: Guangdong Gaoxiang Ceramics Industrial Co., Ltd. (广东高翔陶瓷实业有限公司)
- Export brand: GOXEA
- Founded: 2000
- Location: Foshan area, Guangdong, China
- Facility: 60,000 m², on-site clay/body plant and mould workshop, tunnel kilns and computer-controlled kilns
- Reported output: 4 million+ pieces/year, 100+ export containers/month
- Business model: OEM / ODM for overseas brand owners plus own-brand export — explicitly not a domestic-retail-first brand
- Main export regions: America, Europe, Middle East, Africa
- Best fit: buyers wanting a ceramics specialist with own-body capability, medium-to-large volume, brand-owner or project supply
Contact and Official Site
Official site: goxea.com. Contact details, current sales contacts and the export enquiry form are published there and should be confirmed against the live site before opening an order — the company's contact personnel change more often than its website. Enquiries sent through the site's form reach the export sales team directly, which is generally faster than trying to reach the factory through a trading company.
On the first exchange, ask for three things that separate this kind of supplier from a trading company wearing a factory name: photographs of the body-preparation line with the date visible, the current catalogue of moulds available for your target models, and a list of the models that already hold EU or North American test reports. A ceramics specialist with its own clay plant should be able to answer all three within a day.