Alpha Group / Auldey (奥飞娱乐)
Company Overview
Alpha Group, trading as 奥飞娱乐 and known internationally through its Auldey toy brand, is a Shantou-based Chinese toy and entertainment company. Shantou in eastern Guangdong is one of China's established toy manufacturing clusters, and Alpha is one of its most prominent names. What distinguishes the group from a typical toy factory is that it owns and licenses entertainment content, which means its toy lines are tied to in-house animation and character properties rather than being pure contract manufacturing.
For a sourcing buyer, Alpha is most useful as a benchmark and a reference point for what a mature Shantou toy operation looks like: brand-led rather than purely OEM-led, with in-house product development, licensing relationships and a broad distribution footprint.
Main Products
- RC vehicles and robots — remote-control cars, robots and related electronic toys, the category the Auldey brand is best known for internationally.
- Action figures and collectibles — tied to the group's own and licensed entertainment properties.
- Pre-school and infant toys — developmental and play categories.
- Entertainment IP — animation, film and character licensing that feeds the toy lines.
Certifications and Compliance Notes
Toy exports to major markets require compliance with the destination framework — EN 71 and CE marking for the EU, ASTM F963 and CPSIA requirements for the US, and equivalent regimes elsewhere. As with any toy supplier, verify the specific product certificate and the test report for the exact model and colour you are ordering, and confirm the age grading on the packaging matches the intended market. Certificates are issued per product, so a supplier's general compliance statement is not a substitute for the paperwork on your SKU.
Key Facts
- Location: Shantou, Guangdong — a major Chinese toy manufacturing cluster
- Brands: Auldey (toys), plus in-house entertainment properties
- Business model: brand owner with entertainment IP, in addition to manufacturing
- Category focus: RC and electronic toys, action figures, pre-school
- Official websites: gdalpha.com (group) and auldey.com (toy brand)
Contact and Official Website
Corporate and product information is published on the group's official site: gdalpha.com. Sourcing enquiries, licensing contacts and distributor arrangements should go through the official channels listed there. Contact details, product catalogues and trading terms change over time, so confirm everything against the official website rather than relying on third-party directories.