Alpha Group Co., Ltd. — Auldey (Shantou Toys)
Alpha Group Co., Ltd. (奥飞娱乐), headquartered in Shantou, Guangdong, is one of China's largest and best-known toy companies, and the parent of the widely sold Auldey (奥迪双钻) brand. For a buyer researching China's toy industry, Alpha Group is worth understanding as the premium, brand-and-licensed tier of the sector — the clear counterpoint to the small Chenghai OEM workshops most importers picture. Details below are drawn from the company's official websites (auldey.com and gdalpha.com); verify current product lines and figures before relying on them, and treat contact channels on their official site as authoritative.
Company overview
Alpha Group started in Shantou and has grown into an integrated animation, entertainment and toy manufacturer. Its Auldey brand spans a broad range of children's toys — including remote-control cars and vehicles, action and robot toys, plush, and character merchandise tied to licensed animation IP. The group is a meaningful player in both manufacturing and content/entertainment, which is how it funds the mold and design investment behind branded toys. For overseas buyers the practical takeaways are: this is the tier of factory/brand that already navigates export compliance for regulated kids' markets, and it is primarily a brand and IP company rather than a low-margin contract shop for tiny foreign orders.
Main products
Auldey's catalog has traditionally centered on high-rotation boys' toy categories:
- Remote-control and robotic toys — RC cars and vehicles, transforming and robot figures.
- Character and licensed merchandise — toys tied to animation and entertainment IP (its own and licensed).
- Plush and preschool — softer, younger-kid lines.
- Outdoor and action toys — a rotating seasonal range.
The exact lineup shifts with licensing seasons, so check the current range on the official site for anything you plan to reference.
Certifications & standing
As a listed, export-oriented group producing children's toys, Alpha Group operates to the compliance standards the kids' market demands (EN71/ASTM/CPSIA-style safety programs being part of that landscape), and it carries the scale of a publicly listed enterprise rather than a small workshop. Buyers mapping the Chinese toy industry should treat it as the example of a compliance-capable, IP-driven tier.
Key facts
- Company: Alpha Group Co., Ltd. (parent of the Auldey brand).
- Location: Shantou, Guangdong, China — at the heart of the eastern-Guangdong toy cluster.
- Strength: Brand + licensed/character toys, animation/entertainment linkage, large-scale manufacturing base.
- Best for: Studying the premium toy tier; partnering where you need licensed/IP-heavy, compliance-ready scale — not a general low-MOQ OEM shop.
Contact
For current contact details, sales channels and product range, refer to the official sites: gdalpha.com (corporate) and auldey.com (brand). Contact information on external directories changes and should always be checked against the official site before outreach.